This season Mai Atafo draws inspiration from Belle and her heart decisions in Beauty and The Beast as seen at #HeinekenLFDW17, the dance scene from the movie was recreated on the runway to replicate the transformation love brings to situations that involve the heart.
With The Heart Collection, Mai Atafo hopes to inspire more unconventionality even in everyday life, which has inspired the #FollowMaiHeart Campaign, the campaign will see celebrities sharing moments where they’ll decide with their heart over their head while modeling some of the pieces from the collection.
The #FollowMaiHeart Campaign will officially launch November 15th 2017, a date significant to Mai as it is his birthday.
“Decisions made with the heart are made out of love and love is the one thing that drives everything in life, this collection is an ode to brides and an inspiration to others because I always #FollowMAIHeart”
The Heart collection is inspired by the bride who follows her heart when picking her dress, without the constraints of the church and a budget or the influences of friends and family.
The collection transcends the traditional white gowns to introduce dresses in blush, nude, pink, blue with soft corsets and couture structured gowns that express a modern day bride who has a strong heritage.
The Heart collection features models and friends of the brand like Bolanle, Beverly Osu, Jemima Osunde, Wofi Fada, Linda Ejiofor and Idia Aisien.
Dresses by @weddingsbyMaiAtafo
Photography by @emmanueloyeleke
Makeup by @bimpeonakoya @facemeetat for #Maybelline
Hair Piece: @Michigab